Instagram Launches 60-Second Videos

Instagram is demonstrated on an iPhone, in New York. (AP Photo/Karly Domb Sadof, File)

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The media-sharing application Instagram will soon have 60-second videos.

Instagram announced its plan to have longer videos earlier this week. Currently, Instagram has a 15-second video time limit.

The company said that the time people have spent watching videos on the application increased by more than 40 percent in six months. It also said that the longer video feature will be available to some users immediately. The feature will be available to everyone in the coming months.

In the last six months, the time people spent watching video on Instagram increased by more than 40 percent. As part of our continued commitment to video, you’ll soon have the flexibility to tell your story in up to 60 seconds. The video above features members of the incredible community of emerging video creators on Instagram. And longer videos also mean more diverse stories from the accounts you love, whether it’s Selena Gomez (@selenagomez) hanging out with friends or beauty star Bretman Rock’s (@bretmanrock) latest makeup tutorial. For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out help.instagram.com. Longer video on Instagram begins rolling out today and will be available for everyone in the coming months. Multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple’s App Store.

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Instagram again will permit iPhone users to join together clips from different videos on their phones. The feature is similar to Vine videos or Snapchat’s Stories. Snapchat announced a new video-chatting feature on the same day that Instagram announced its plan for longer videos.

Experts say that video is the next big step in social media. Instagram’s parent company, Facebook, says its users worldwide watch more than 100 million hours of video each day.

Longer Instagram videos will help the company better compete with sites like YouTube.

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